ZETESATLAS - PRODUCT IDENTIFICATION AND TRACEABILITY ON THE PACKAGING LINE
ZetesAtlas is a packaging execution system (PES) that manages, secures and improves the process of identifying products at the packaging stage, amongst others by generating and attributing them a unique identification number (serialisation).
Counterfeiting and consumer safety
Traceability is certainly the watchword for many manufacturers, necessary both to combat counterfeiting and to ensure that authentic, quality product reaches the end consumer. Given the scandals of recent years - particularly in the food sector - and an increasing concern among consumers over the environmental impact of the products they buy, a growing body of regulations is coming into force and requiring companies to find ways to comply. Where problems persist, it is imperative to be able to organize a quick and efficient return of affected goods.
The primary sectors potentially interested in such solutions are pharmaceuticals, cosmetics, chemicals and food and beverages. Other markets have also expressed their interest.